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  • Aaron Sponges Dominos Butterflies 0

    Aaron’s “Sponges, Dominoes, Butterflies” Philosophy

  • Aaron Sponges Dominos Butterflies 1

    Aaron’s “Sponges, Dominoes, Butterflies” Philosophy

  • Aaron Sponges Dominos Butterflies 2

    Aaron’s “Sponges, Dominoes, Butterflies” Philosophy

  • Aaron Sponges Dominos Butterflies 3

    Aaron’s “Sponges, Dominoes, Butterflies” Philosophy

  • Sneakerstorysunday Shox Stunner Blue Sky Drawing

    One of Aaron’s Initial Drawings

  • Sneakerstorysunday Shox Stunner David Bond Drawing

    Aaron Cooper’s drawing of the concept shoe

  • Shoxevolve

    Evolution of Aaron’s “blue sky” concept to final product

  • Sneakerstorysunday Shox Stunner Final 1

    Nike Shox Stunner Retail Version

  • Sneakerstorysunday Shox Stunner Final 2

    Nike fritidssko for menn

  • Sneakerstorysunday Shox Stunner Final 3

    Detailed Revisions

  • Sneakerstorysunday Shox Stunner Final 4

    Detailed Revisions

  • Sneakerstorysunday Shox Stunner Final 5

    Detailed Revisions

  • nike shox stunner releases 2002

    Nike Shox Stunner Retail Colorways via @kicksigma

  • Sneakerstorysunday Shox Stunner Maryland 2002

    2002 National Champion Maryland Terrapins Sapatilhas de treino Nike Air Monarch IV para homem Branco

  • Kevin Garnett Rubber Band 1

    Kevin Garnett wearing rubber bands in the NBA Getty Images

  • Kevin Garnett Rubber Band 2

    Nike Dunk High 1985 Yellow Acid Wash DD9404-001

“…what else can we do to add value but in a different way?”

  Aaron on why the “Dream Band” was added

That led to the idea of the “Dream Band”, which Aaron designed himself. The Shox Stunner was Nike’s only shoe to include a band, and each one had to be attached to the strap of the shoes (see below) because packaging them separately and unattached would subject Nike to an additional tax as they were not viewed as part of the sneaker.
 
The “Dream Band” quickly caught on as a must-have accessory. In basketball pick-up games around the globe, these rubber bracelets were at stake with the victor earning their opponent’s band and wearing them like badges of honor. They were so popular that some customers who bought pairs at retail were missing the bands because the store employees took them for themselves. Off-brand versions of the “Dream Band” started to flood the market. Nike itself would later sell versions of them called Baller Bands. The silicon band trend continued to stay popular that even we at Urlfreeze News made our own at one point (and we have plenty left).
 
This is another example of Aaron’s Sponge/Domino/Butterfly principle: a conversation with Kevin Garnett somehow led to one of the biggest hoop trends in basketball lifestyle history. Little did they know that even this major moment in hoops culture was itself a domino for something with a much more significant purpose…

  • Kevin Garnett Rubber Band 5

    Aaron Cooper’s technical drawing for the Dream Band

  • Kevin Garnett Rubber Band 6

    The Nike Vapormax Flyknit 2021 Joins The Feel Love Collection

  • Kevin Garnett Rubber Band 4

    futbalova lopta nike phantom venom

  • Kevin Garnett Rubber Band 3

    Retail versions of baller band (L), “Dream” baller band (R) eBay

  • Sneakerstorysunday Shox Stunner Livestrong Band

    LIVESTRONG wristbands

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