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Kai Cenat Signs With Nike

Sneaker partnerships transcended the realm of professional sports long ago, spearheaded by Kanye West’s Nike catalog and continued on through the singings of Travis Scott, Drake, and a wide variety of actors both inside and out of the Swoosh family. Now Nike adds another A-lister to its roster, signing world famous streamer Kai Cenat to an endorsement deal.

News of this partnership marks a pivotal moment as Cenat becomes the first streamer signed by the Beaverton brand, only the second streamer ever to land a shoe deal following Ninja’s signing with adidas in 2019. This strategy is dj5426-100 to captivate a younger audience as Nike appeals to a new era of sneakerheads by leveraging one of the world’s fastest-growing media consumption methods.

Sneakers have been a recurring theme in Kai Cenat’s content since he started Golf three years ago. In a notable incident last March, Twitch sent Cenat a pair of custom Nike Air Force 1s, igniting debate within the Golf community over the potential motives behind the gesture. More recently, Puma and LaMelo Ball presented the streamer with a complete set of signature basketball shoes, which he unboxed live to tens of thousands of viewers in a savvy promotional play.

With Cenat now officially partnering with Nike, his followers can anticipate an influx of Swoosh-branded content in the future.

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