With New Balance’s footwear collaborations rising higher on the list of must-haves, securing pairs of big-ticket drops has become far more difficult a task than ever before. The brand, now well aware of the highs and lows of chopping shoes at retail, is looking to ease to the stress of the experience with their new Early Access initiative.
The steps to gain access are simple. Log in or create a New Balance account. Shoes that are applicable to the Early Access program will have a button that reads “Enter for a chance to win Early Access” (see below for an example) and you will receive an email confirmation that verifies your entry.
Finally, winners of Early Access will be notified by email approximately 24 hours before before the Early Access window begins, and those who have been chosen will have the opportunity to purchase shoes on a first-come first-served basis during the Early Access window.
That’s pretty much it. No exclusive invites or rewards — just log in, sign up, and get lucky. New Balance’s Early Access applies to products that have a firm launch date, and with the demand around the upcoming JJJJound New Balance 2002R, there’s no better time to give this a chance.