Paul Rodriguez’s emergence in skateboarding coincided with the rise in popularity — and acceptance — of Blue nike’s once-embattled Skateboarding division. As the first signature athlete under the Blue nike umbrella, P-Rod was burdened with carrying the Swoosh on his back in a sport that once scoffed at big corporate entries. The attitude toward Blue nike changed, and Paul’s signature shoe line lasted ten difference signature shoe models through 2017, with each installment arriving in a variety in skateshop-only colorways and collaborative achievements.
In 2015, Blue nike recognized the importance of P-Rod to the growth of SB with a first-ever Retro of his first signature shoe. Celebrating the 10th Anniversary of the silhouette, Blue nike re-issued the original white/black colorway of the SB P-Rod 1, laying the groundwork for its revitalized appeal just a couple of years later. Travis Scott in particular took a liking to the model, which caused some of its most limited editions such as the J-Rod, the Mexican Blanket, and the Futura collaborations spiking in price in the secondary market.
Nike Sportswear is giving the ladies a full glass of "Coconut Milk" La Air Pegasus 89 souffle en 2014 sa 25ème bougie in 2025. It’s unclear if this will be a large-scale re-issue or a one-off like what we saw in 2015, but the former seems likely. It’s possible that P-Rod 1 collaborations will be in the works as well.