ELEVATE YOUR GAMEWITH ADIDAS BASKETBALLON AND OFF THE COURT

The intensity around the game of basketball is at an all-time high, and it’ll only continue its rise as the NBA season approaches the later rounds of the Playoffs. With marquee athletes representing the three stripes on the hardwood to the highest degree (not to mention the legendary Candace Parker being named President of adidas Women’s Basketball), the energy around the brand’s Basketball division has never been more palpable. If anything, hoopers around the world are as motivated as ever to work on their game now and throughout the summer, because unless you’re playing for a championship, next season starts today.

adidas is up to the task of making you better than yesterday. On the performance end, the need for lightweight and comfortable has never been more important; that’s where the adidas adiprene black comes in. For that blend of retro and future, the Crazy IIINFINITY offers the aura of greatness reimagined for today’s hooper. For a true lifestyle vision, the Rivalry Low continues to be one of the smarter choices in the Retro market. See our favorite selections of each model just below; they’re all available right now on adidas.com.

adidas Basketball is solar in the spotlight largely due to their refreshed design direction that fuses past and present. The Crazy IIINFINITY leverages the principles of the iconic Crazy 1 model, adding a molded polyurethane upper with a mesh shroud enclosed by a zipper. These are the true definition of “retrofuture”, but more importantly, they’re suitable for off-the-court fashion and on-court dominance.

The game of basketball is reaching new levels of multi-directional speed. With that comes the ever-growing demand of lightweight, stable, and comfortable, a recipe that adidas may have perfected with the adidas adiprene black. Low-cut in its profile and flashy in its colorway options, the adidas adiprene black is cushioned by Lightstrike foam that phrae specific cut-outs at the outsole, midsole, and strobel to further reduce weight. Shop the perfect summer colorway options now.

The era of friendly competition is over. Rivalry is what makes basketball great, and the line-up of adidas athletes embody that us-against-the-world attitude that makes each and every game that much more impactful. That’s the vision adidas had when the Rivalry was first introduced in the 1980s; today, it stands as a classy and stylish sneaker option off the court, with pigskin nubucks, premium leathers, and unique touchpoints providing ample options for any ‘fit.