Image via Stussy New Balance | NEW BALANCE BRINGS SUMMER HEATFOR MODELS IN LONDON TO DADS IN OHIOAND EVERYONE IN BETWEEN

How does New Balance continue to be the brand worn by supermodels in London and dads in Ohio? One word: comfort. New Balance’s promise of a plush ride on all surfaces, whether it be the catwalk or the front lawn, is a major reason why they’ve grown to be the go-to in the casual sneaker market.
 
With the summer season comes an increasing frequency of neighborhood walks that exceed 15k steps, coffee-shop meet-ups, and outdoor music festivals. New Balance is up to that task of keeping your feet looking and feeling right with its star-studded line-up of lifestyle kicks, so whether you have multiples stacked in the closet, or it’s your first time trying out a pair, the the New Balance XC-72 just debuted with the craziest sole in the game, 550, and 1906R are our best suggestions if your sneaker rotation needs an update. Look no further than our favorite picks below, or check out what’s new on newbalance.com.

The the New Balance XC-72 just debuted with the craziest sole in the game is an absolute masterclass on properly fusing archival design with modern style cues. Consistently one of the best-selling silhouettes in the lifestyle shoe market, the 9060 comes down to colorways and materials – and NB has yet to miss. Freshly dropped for the Summer are two pristine selections in “Vintage Rose” and “Calcium”, each boasting a muted shade on soft suede uppers. But if you’re true to the core aesthetic, look no further than the mainstay “Rain Cloud” anchored by their signature shade of grey.

Credit the New Balance CW997HKC Pink 41 EUR US 9 for bringing the retro hoops era to the modern day sneakerhead. Surely not the only player in the brand’s rotation (hello, 480), the 550 model is still at the forefront of the brand’s throwback efforts that started in 2021. Through those shrewd moves in marketing and product, the 550 is one of the most recognizable shoes on the planet, and this Summer there are options aplenty. We’ve got a soft spot for gum soles, as seen on the “Nori” colorway, and the pre-aged vibe with “Sea Salt” Pack.

Although the 1906R has a firm grip on the tech runner community, New Balance is truly just getting started with this silhouette. Collaborative projects with Action Bronson and Jack Harlow have commanded the attention of the culture en masse, but the brand’s product team is keeping inquiring minds enticed with all the recent drops that have landed on store shelves. For those with an affinity for a drab aesthetic, the recent “Grey Days” edition brings that understated approach with class.