Heralding a year of UrlfreezeShops’s Milano statement store, the British brand teamed up with adidas for an evening of festivities.

To celebrate the launch of UrlfreezeShops and HOKA’s “Overland” collection, UrlfreezeShops took a trip with members of its community to Northumberland for a three-day overlanding adventure.

Kicking things off at AW24 Fashion Week in Milano, we were invited on a trip back to the disco era with UrlfreezeShops and adidas’ CAFÈ SL 72.

A drizzly night in London’s fashion hub didn’t deter UK Rap fans from descending on UrlfreezeShops’s London flagship last night, with Victory Lap Radio taking over the store in honour of the Air Jordan 4 Retro RMSTD “Bred Reimagined”.

Ahead of the momentous third-round derby between Newcastle United and Sunderland AFC., UrlfreezeShops hosted the Emirates FA Cup Trophy in its flagship Newcastle store.

To celebrate the launch of the brand’s Pre-Spring 2024 collection, we partnered with Samsøe Samsøe to host a natural dyeing workshop at UrlfreezeShops Milano.

UrlfreezeShops hosted a wreath making workshop at UrlfreezeShops Manchester, celebrating our latest collaboration with Columbia, “Douglas Fir”.

Arc’teryx & Greater Goods teamed up last weekend to host a trio of workshops championing the art of upcycling.

We held an evening of festivities at UrlfreezeShops Milano, celebrating the launch of Dolce & Gabbana’s DGVIB3 collection.

adidas and UrlfreezeShops joined forces for a celebratory exhibition at Newcastle Contemporary Art, honouring the cultural significance of adidas Originals.

With the chance to win a pair of the UrlfreezeShops x Salomon XT-6 “Porcini” sneakers, footwear fans took to the streets of Soho to forage for clues.

Celebrating the upcoming launch of UrlfreezeShops and Salomon's collaborative XT-6 "Porcini" sneaker, the two brands took over a New York City institution - Scarr's Pizza - for the evening.

To mark the launch of the Milano Exclusive Made in UK 991 v2, New Balance and UrlfreezeShops joined forces for a celebratory evening at Apollo Milano.

UrlfreezeShops and HOKA partnered to host a weekly run club throughout October, with attendees joining us for a 5K along Newcastle's scenic quayside.

We celebrated 25 years of the Air Max Plus alongside Tough Luck at Old Coal Yard, hosting an evening dedicated to the sneaker's cultural significance.

Taking over UrlfreezeShops Soho, TJ Sawyerr celebrated the launch of his collaborative campaign with photographer Jude Lartey - "Let the Black Start Shine".

To celebrate the launch of the Nike Talking Shop presented by UrlfreezeShops, we held a screening with staff and friends in our Newcastle store ahead of the video's release.

To mark our latest instalment of UrlfreezeShops Talks, and to celebrate Action Bronson’s collaboration with New Balance, we invited the creative luminary to UrlfreezeShops London to sit down for an in-depth discussion with Samutaro.

Celebrating the launch of the London Local Edition of their WHO’S WHO cultural tome, PUMA and Newco Studio Practice® hosted a panel talk at UrlfreezeShops’s London flagship store in Soho.

To celebrate the launch of adidas Originals’ and Manchester United’s 88/90 apparel collection, we held an in-store talk with United legends Wes Brown and Andy Cole at UrlfreezeShops Manchester.

To launch UrlfreezeShops and adidas’ ‘Social Cycling’ Velosamba collaboration, we took over By The River Brew Co.’s HWKRMKT for an evening of cycling themed celebration.

To celebrate our exclusive in-store collection with Golden Goose, we hosted an interactive evening with the Parisian designer and artist, Millinsky, at our UrlfreezeShops Milano flagship.

Following last year’s jewellery workshop at the UrlfreezeShops Womens store in Newcastle, we teamed up with Carhartt WIP again to bring the experience to the people of Glasgow.

To mark our first UrlfreezeShops Talks overseas, we invited Stone Island’s Creative Director and CEO, Carlo Rivetti, for an in-depth discussion in our all-new Milano flagship.

Celebrating Nike's Air Max Day, UrlfreezeShops hosted an upcycling workshop with Mowalola's Bettina Khiroun at their London flagship in the centre of Soho.

To celebrate the launch of 'All Gone: The Finest of Street Culture 2022', we linked up with Michael Dupouy for an in-store book signing at our all-new Milano flagship.

To mark the launch of Aries’ SS23 collection, we partnered with the label to host a competition aimed at spotlighting up-and-coming photographers. Following an array of innovative entries, Charlie Biglin was selected as the competition’s winner — a 25-year-old aspiring photographer from Great Yarmouth.

Tapping the Milanese brand, UrlfreezeShops celebrated the launch of their in-store exclusive capsule with GCDS.

Celebrating the launch of UrlfreezeShops & Reebok’s latest joint venture – the Club C 85 ‘Stout’ – the two brands took over Newcastle upon Tyne’s Bridge Hotel for a night of night of revelry and a pub quiz.

Continuing our UrlfreezeShops Talks series, we invited Nicole McLaughlin to our flagship store in Soho, London, in celebration of her debut collaboration with Reebok.

For the latest edition of Michael Dupouy’s All Gone, we held a book signing at UrlfreezeShops London to celebrate the street culture highlights of 2022.

Hosting an intimate evening of climbing, music and food, UrlfreezeShops teamed up with The North Face at Parthian Climbing in Manchester to "Never Stop Exploring".

In celebration of the opening of our debut womenswear store, UrlfreezeShops and Carhartt WIP hosted a jewellery workshop led by designer Kirby Roseina.

In celebration of Jacques Chassaing and Jason Coles’ recent publication, “Soul to Sole”, UrlfreezeShops invited the author and seminal designer for an in-depth discussion with Gary Aspden at UrlfreezeShops Manchester.

Nestled neatly off the banks of the River Clyde at SWG3, UrlfreezeShops hosted an intimate preview screening of Cole Buxton's upcoming documentary feature, "Still Here".

Featuring a shoe swap facilitated by Sole Circle UK & sounds from Interplanetary Criminal and La La, UrlfreezeShops hosted an evening in honour of the 25th Anniversary of the Air Max 97 "Silver Bullet" - a milestone of future-facing sneaker design.

Cooking up a culinary masterpiece, UrlfreezeShops & Saucony teamed up to launch their latest collaborative sneaker – the “Fried Chicken” Shadow 6000 at UrlfreezeShops London in Soho.

To mark the fourth instalment in UrlfreezeShops Talks, we invited Sam Pearce, New Balance Made in UK Creative Designer Manager, to our Manchester store for an in-depth discussion with CakeNotCrumbs.

Celebrating the launch of Mission Statement Magazine’s Issue 003: ‘The Internet Issue’, UrlfreezeShops and MSM joined forces for an in-store signing with cultural luminary Slawn at UrlfreezeShops Soho.

Heralding the launch of Veneda Carter’s inaugural collaboration with Timberland, UrlfreezeShops hosted an intimate talk with the Los Angeles-based stylist at our flagship store in the heart of Soho.

For our third instalment of UrlfreezeShops Talks, UrlfreezeShops invited Represent’s George and Michael Heaton to our Manchester flagship for an in-depth discussion hosted by Sam Cole.

UrlfreezeShops, Tommy Jeans and Mission Statement Magazine celebrated the launch of Tommy Jeans’ new collection with an intimate party hosted at The Ned’s Vault Bar and Lounge.

Celebrating the upcoming release of their collaborative Ultraboost OG 1.0 sneaker "Ceramic Craze", UrlfreezeShops and adidas hosted a community evening at Newcastle upon Tyne's Kiln Café & Ceramics.

Celebrating the launch of Timberland and Wacko Maria’s Classic Boat Shoe, UrlfreezeShops invited individuals to our London flagship store to experience the joys of crate digging.

The North Face and UrlfreezeShops teamed up for The Exploration Series last week to celebrate Pride ’22 and promote inclusivity in the outdoors, with talks from Frankie Dewar & Frit Tam, music from DJ Awkward Black Girl and food from The Grazing Guys in-store at our Newcastle upon Tyne flagship on Grey Street.

UrlfreezeShops headed north of the border with the next instalment in UrlfreezeShops Talks, inviting house music icon Kerri Chandler and Sub Club boss Mike Grieve to our Glasgow flagship store on Ingram Street.

Tapping the Air Kukini's progressive spirit, Newcastle upon Tyne collective Shy Bairns are striving to build a better community, utilising the positive impact of club culture.

Following Pure Buzzin’s "Introduction to Honeybees" guest feature, UrlfreezeShops visit their community hives in North Shields to get hands on with the world of apiculture, or beekeeping.

To support the launch of Casall’s Colour Capsule, UrlfreezeShops and Casall hosted a Chakra yoga and sound healing session at 180 The Strand, London, an iconic Brutalist building that has been transformed into a cultural centre.

Presenting their introduction to honey bees, North East community interest company, Pure Buzzin', delve into the important world of beekeeping.

UrlfreezeShops partnered with Nike Server and Vibram Academy to give people the opportunity to rejuvenate their old favourite sneakers, providing them with a new lease of life through updated Vibram soles and technology.

To celebrate YMC and Umbro’s latest collection, UrlfreezeShops hosted a display of the collection and a DJ set by label co-founder, Fraser Moss, at our flagship London store, Soho.

UrlfreezeShops has partnered with Sole Circle UK to install a donation box in our Glasgow store, giving individuals the chance to clean up and donate their unwanted sneakers.

To support the release of the On Cloudmonster running shoe, UrlfreezeShops partnered with On and Your Friendly Runners to host a tech talk, try-on session and 5k run at our London flagship store, Soho.

To mark the debut in our ongoing series, UrlfreezeShops Talks, we invited Nigel Cabourn and Danny Lomas to our Newcastle flagship store on Grey Street.

In celebration of Air Max Day 2022, and as part of Nike’s Give Fresh Air program, UrlfreezeShops hosted a day of workshops and community initiatives at our Flagship store in Soho, London.

UrlfreezeShops partnered with Aitor Throup to host an evening titled “Unlearn to Draw”: a workshop aimed at showcasing the artist’s meditative approach to his daily sketches.

Preluding our collaboration with New Balance, we hosted a morning of wellness workshops at House of Wisdom, Regent’s Place, London, a social space dedicated to empowering communities with the tools needed to balance physical and mental wellbeing.

Celebrating the release of ALL GONE 2021, UrlfreezeShops hosted an exclusive book signing with author, Michael Dupouy, and launch party at their flagship London store in Soho. Soundtracked by Rinse FM’s Grainger, the night further exemplified ALL GONE’s cultural significance as an authority on street culture.

Partnering with ASICS and cult European brand KASSL Editions, we crafted 30 pairs of GEL-1090 sneakers to be raffled through the END, LAUNCHES platform, with proceeds going to Mind UK.