a.plus store - Altona

a.plus is a comprehensive retail and online shopping experience based in Hamburg, Germany. We offer a carefully curated selection of brands from around the world with a focus on high quality and exclusivity. Our timeless approach to fashion, art and music pushes the zeitgeist and redefines what contemporary means. The progressive brands we represent share our attitude of bridging the gap between high fashion and streetwear and creating an environment that is free from definition and judgment.

Our retail store at Virchowstraße 2 in the Altona district reflects this philosophy and offers an escape into another universe. The ceiling-high light panels and minimalist design, paired with exceptional customer service, create a calm and welcoming atmosphere. The all-white space features mesmerizing infinity coves, drawing full attention back to the products.

Our online store and Instagram account act as a creative journal and source of inspiration for like-minded people around the globe. Exclusive editorials and original content create a whole world around and within the community that pushes the boundaries of retail storytelling. a.plus begins and ends with clarity. Clarity in the sense of a sharply focused vision. But also clarity in the sense of a transparent, formless entity like water.

a.plus Right of Revocation.