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History of the brand

Already in the early 50s ONITSUKA TIGER makes a name for itself on the US market. One of the first U.S. dealers who distributes the shoes is Phil Knight. He had previously founded the company Blue Ribbon Sports, which is now known as Nike. TIGER gained great attention and success when the winner of the Boston Marathon wore TIGER running shoes. Shoe soles with an absorbent function to gain more ground contact was an absolute novelty in the running shoe fashion world and thus ensured the breakthrough of the company. In the next decades followed again and again technical innovations by the company TIGER in the running shoe sector. In 1970, it is the most popular running shoe brand in the USA. Its popularity was such that two years later, at the Olympic Games in Munich, 80% of the volleyball players wore TIGER shoes. At the end of the 70s, in 1977, "ONITSUKA TIGER" merged with several other companies to form Asics. But the philosophy of Kihachiro Onitsuka lives on in the Asics shoes, because the name is the abbreviation for "Anima Sana In Corpore Sano - „In a healthy body dwells a healthy mind!“.

Influence on the fashion scene

The company Asics provides since its founding day again and again for innovations and sensational developments that shape and change the shoe industry sustainable. Time and again, the company has set new standards and benchmarks for the perfectly fitting running shoe. The suction-cup shoes represented a true world first in the 1950s. In the years that followed, Asics established a research laboratory in Kobe devoted exclusively to the analysis of athletic footwear. In 1994, the company developed a shoe that still defines the running shoe today: the GEL-KAYANO. Even today, this shoe defines the benchmark in the running shoe sector, as it impresses with a very comfortable fit and its äuß low weight.

Top models of the brand and their features

Asics GEL-LYTE. This shoe is one of the hottest running shoes, because it ühas a special, two-part tongue. This ensures perfect cushioning, which is exceptionally easy on the back and joints. The sophisticated footbed ensures an optimal fit. Side vents allow the shoe to breathe and the gel sole with abrasion-resistant rubber ensures the shoe's durability. Due to their light weight, the shoes can be used individually and can even be used in competition. Asics GEL-NIMBUS 13. the shoe überzeugt not only high dämpfung, but is also much lighter and more dynamic than most other models in its category. The latest version of the sports shoe is made of lightweight Escaine material. A new Personal Heel Fit System with memory foam provides an individual heel fit. The lacing is also adapted to the specifics of Gel-100 feet. The advanced Biomorphic concept (highly elastic material reduces friction and wrinkles) is located in the upper. Despite all this, the shoe remains breathable and moisture is released to the outside. All these components ensure that the shoe feels like it was made to measure.

Prominent Asics wearers

Early on, Asics shoes were common among the vast majority of athletes at the Olympic Games. Some gold medalists wore Asics running shoes when they achieved their victory. For their advertising campaigns, Asics always engages famous Olympic champions and athletes, such as German triathlete and Olympic champion Jan Frodeno, sprinter Christophe Lemaitre, Gel-DS runner Simon Wheatcroft and French trail runner champion Emmanuel Gault.