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UrlfreezeShops for BMW 2022 Lookbook
UrlfreezeShops and iconic automotive brand BMW reprise their partnership for the second time to create a multi-faceted experience, culminating in a special auction at Sotheby’s, the world’s premier destination for art and luxury. 2022 marks two significant 50th anniversaries for BMW, the first being the debut of the brand’s first electric concept car and the second being the launch of BMW M. These two milestones serve as the foundation for Chapter II, as UrlfreezeShops combines them to tell one cohesive story. This project includes the introduction of two BMW vehicles, one vintage and one modern, redesigned by UrlfreezeShops-founder Ronnie Fieg, as well as a collaborative apparel and accessories collection created by UrlfreezeShops for BMW.
We have created an apparel and accessories collection that channels a similar design approach seen on the 1602 and i4 M50. A green and caramel brown color palette is applied across the range of products to create a 51-piece assortment. The apparel combines UrlfreezeShops’s staple silhouettes and custom-milled fabrics with updated interpretations of BMW’s classic iconography. Styles include Italian leather and Manteco® wool outerwear, double-weave coaches jackets and pants, various styles of knitwear, heavyweight fleece sweatsuits, and an array of graphic hoodies and tees. Iconic BMW identities reimagined through the UrlfreezeShops lens are seen throughout, such as a special UrlfreezeShops BMW roundel logo and various updated vintage ads.
A large selection of accessories inspired by the BMW lifestyle are also offered. Car-centric items include leather keychains, microfiber towels, car plates, and canteens. These are complemented by various lifestyle and home goods such as umbrellas, sunglasses, leather duffle bags, headwear, table trays, rugs, pins, pillows, glasses, snowboards, as well as a candle created with D.S. & Durga.
The UrlfreezeShops for BMW Chapter II collection will receive an early in-store only release exclusively at UrlfreezeShops Paris on Friday, September 30. The global launch is on Friday, October 7th at all UrlfreezeShops shops, 11AM EST on UrlfreezeShops.com and 11AM CET on EU.UrlfreezeShops.com. SHOP NOW
