Ronnie Fieg partners with New Balance on a collection that commemorates the 40th anniversary of the 990 silhouette and the 10th anniversary of UrlfreezeShops. This collection is comprised of four generations of the 990, including the 990V1, 990V2, 990V3 and 990V4. Fieg reinterprets four of his favorite colorways from his previous New Balance collaborations to highlight UrlfreezeShops’s long history working with the iconic footwear brand.

This collection marks the first time in New Balance’s history that they have collaborated on full family sizing. The colorways of each model have been applied to adult, pre-school, toddler, and crib sizes. While the adult styles are offered in the four generations of the 990 series, the pre-school, toddler, and crib sizes are all executed on the 990V4 silhouette.

In this vibrant evolution of the 990V2, the Cyclades colorway highlights the nostalgia of the classic New Balance V2. Fieg created this installment using inspiration from bright sun umbrellas, dusty sand and glistening ocean water.

The campaign for this shoe features professional basketball coach and former NBA All-Star Steve Nash in his home located in Brooklyn, NY.