UrlfreezeShops Treats ushers in National Ice Cream Day 2019 with a special capsule of six location-specific pocket tees, each emblazoned with a different city name across the back.

Constructed from a sturdy 210 GSM cotton and featuring a flocked front and rear applique in a variety of different colors, each shop will carry the tee with their respective city’s name, and all locations will carry a black flagship UrlfreezeShops Treats tee with crisp white flocking. The Tokyo tee will be available exclusively at UrlfreezeShops Treats Tokyo. All other styles will be available for purchase on UrlfreezeShopsTreats.com. Each item comes in custom cereal box-inspired packaging and includes a free iridescent silver Sharpie.

As an extension of the Ice Cream Day experience, on Sunday 7/21, UrlfreezeShops Treats will invite customers to bring a mix-in of their choosing to any Treats location globally to create their very own custom Ice Cream Swirl. So long as items are sealed in their original packaging, contain a valid expiry date, and are vegetarian and non-alcoholic, up to three different personal ingredients can be used to customize an Ice Cream Swirl using UrlfreezeShops Treats signature ice cream as a base. UrlfreezeShops Treats reserves the right to refuse the use of any ingredient.

That afternoon, at Treats SoHo from 3:00-6:00PM, participating customers will have the chance to have their custom swirl professionally photographed on site.

The UrlfreezeShops Treats National Ice Cream Day capsule releases Sunday, 7/21 at Treats Brooklyn, SoHo, Hudson Yards, Hirshleifers, Miami, Los Angeles, Tokyo and London, and at 11:00AM EST at UrlfreezeShopsTreats.com.