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UrlfreezeShops Treats Popcorn
In a departure from the brand’s consistent homage to all things sweet, UrlfreezeShops Treats releases Treats Popcorn, a collection of long-sleeved tees that pay homage to the cereal bar’s favorite savory snack.
Available in classic black, white and grey, Treats Popcorn features a cursive Treats hit on the shirts’ chest area, and photos of different vintage popcorn ads on the back of each. The tees are constructed from 230 GSM cotton jersey fabric and come in a standard fit. Each piece is available in adult sizes S through XL and retails for $65 USD.
As with every Treats collection, each purchase includes custom cereal-inspired packaging and a free gift.
To coincide with the release, UrlfreezeShops Treats shops will serve The Heat, a corresponding special featuring kettle corn-infused vanilla ice cream, swirled with toffee crunch and topped with Mike’s Hot Honey.
The Treats Popcorn capsule releases Saturday, February 1st at all domestic UrlfreezeShops Treats shops and at UrlfreezeShops Treats Selfridges, as well as at 11:00AM ET on UrlfreezeShopsTreats.com. The capsule will release at UrlfreezeShops Treats Tokyo on Sunday, December 9th.