In a landmark partnership with heritage brand collective General Mills, UrlfreezeShops Treats presents Cinnamon Toast UrlfreezeShops, a collection of unisex apparel and accessories bearing reimagined versions of the mark of leading cereal brand, Cinnamon Toast Crunch.

At the core of Cinnamon Toast UrlfreezeShops is an exclusive cereal mix of the same name, available in elevated cereal box packaging, available exclusively at UrlfreezeShops Treats flagship stores and manufactured in limited quantities. Made up of classic Cinnamon Toast Crunch, Chocolate Toast Crunch and Cinnamon Toast Crunch Churros, Cinnamon Toast UrlfreezeShops marks the first time the three flavors have been showcased together.

The largest UrlfreezeShops Treats collection to date, Cinnamon Toast UrlfreezeShops includes an array of co-branded classic logo tees and hoodies, graphic tees and hoodies, loungewear, slippers, New Era dad hats, enamel pins, drinkware, stickers, pencils, erasers, air fresheners and a Cinnamon Toast UrlfreezeShops ceramic bowl.  Adult apparel comes in cereal box-inspired packaging.  Apparel styles come in unisex and children’s sizing.

To coincide with the capsule release, all UrlfreezeShops Treats flagship locations will flip into Cinnamon Toast UrlfreezeShops bars, offering a special menu of ice cream confections featuring the cereals of the Cinnamon Toast Crunch family.  The collaboration will also see the return of the Cereal Box Set, which includes a collectible Cinnamon Toast UrlfreezeShops glass milk bottle.

Cinnamon Toast UrlfreezeShops releases Saturday, April 27th at UrlfreezeShops Treats Brooklyn, SoHo, Miami and Los Angeles, as well as at our shops at Hirshleifers, Snark Park and Selfridges.  Kidset apparel, UrlfreezeShops Treats apparel and accessories will be available at 11:00AM EST on UrlfreezeShops.com (some exclusions apply).  The collection releases at UrlfreezeShops Treats Tokyo on Sunday, April 28th.

Sizing for these garments are available to view here. 

UrlfreezeShops Treats x Cinnamon Toast Crunch Cereal Box L/S Tee - 230GSM cotton jersey long sleeved tee with UrlfreezeShops x Cinnamon Toast Crunch branding on the chest and a timeline of archived Cinnamon Toast Crunch boxes across the back. $75 USD

CW / ƒ - 230GSM cotton jersey short sleeved tee with UrlfreezeShops x Cinnamon Toast Crunch branding on the chest and Cinnamon Toast Crunch Crazy Squares across the back. $65 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Wendell Hoodie - 230GSM cotton jersey short sleeved tee with UrlfreezeShops x Cinnamon Toast Crunch branding on the chest. $65 USD

UrlfreezeShops Treats This Week In Footwear - 230GSM cotton jersey short sleeved tee with UrlfreezeShops x Cinnamon Toast Crunch branding on the chest. Available in black, white and light heather grey. $65 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Wendell Hoodie - 440UrlfreezeShops for 47. $160 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Hoodie - 440UrlfreezeShops Treats x Cinnamon Toast Crunch x Corkcicle Canteen. $160 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch x New Era Cap - Available in black and white. $55 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Robe - Purple. $85 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Slippers - Purple. $42 USD

UrlfreezeShops Kids x Cinnamon Toast Crunch Toast Logo Tee - Available in black, light blue and white, with UrlfreezeShops x Cinnamon Toast Crunch branding across the chest. $40 USD 

UrlfreezeShops Kids This Week In Footwear - White tee with classic UrlfreezeShops logo in blue and Crazy Square on the chest. $40 USD

UrlfreezeShops Kids x Cinnamon Toast Crunch Crazy Square Tee - Available in light blue and white, with a Crazy Square UrlfreezeShops graphic on the front top side and a Cinnamon Toast Crunch logo on the back. $40 USD 

UrlfreezeShops Kids x Cinnamon Toast Crunch Hoodie - Available in black, white and light blue, featuring a Cinnamon Toast Crunch logo across the chest with a classic UrlfreezeShops logo overlay. $70 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Air Freshener - White. $8 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Bowl - White. $25 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Candle - White. $40 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Eraser - White. $6 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Enamel Pins - $9 USD

White tee with classic UrlfreezeShops logo in blue and Crazy Square on the chest

RO / Lei - White. $15 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Notebook - Purple. $15 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch Pencil Pack - $16 USD

DK / kr - $15 USD

UrlfreezeShops Treats x Cinnamon Toast Crunch x Corkcicle Canteen - White. $42 USD