Haribo Sneaker Releases

Haribo is a confectionery company that produces chewy, tasty, and easy-to-swallow gummy sweets, including the popular Haribo Goldbears, which are small, cute, bear-shaped gummies in versatile flavors. The company was founded in 1920 in Germany by Hans Riegel. Interestingly, the company name Haribo comes from the first two letters of his first & last name, including the city he lived in, Bonn. 

Currently, Haribo is a global brand that exports products to 100+ countries. In addition to the Goldbears, Haribo produces a range of other gummy candies, marshmallows, licorice, & different other sweet treats. The company is known for its eye-catching, amusing, and colorful packaging and its catchy slogan that shows the company tends to add flavors to the life of kids and adults.

The Haribo x Puma collaboration offers a whimsical take on a classic sneaker, perfect for fans of both brands who want to add a playful touch to their footwear collection with some distinctive vibes. Puma fans and Haribo gummy lovers can leverage this opportunity and add an interesting style to their sneaker collection!

The Haribo x Puma Wmns Suede collaboration is a limited edition shoe collection that combines the eclectic Puma Suede silhouette with the colorful Haribo candies design. The sneaker features suede uppers in vibrant, charming, & bold colors inspired by Haribo's gummy bear candies. The Haribo branding & promotion is carried out here excellently, including the company's logo on the tongue & a gummy bear graphic on the heel. 

The collection has four different colorways, each having the name of a different Haribo candy flavor. For instance, the names are Raspberry Red, Lemon Yellow, Orange Orange, and Green Lime. The shoes come in special and fun packaging that resembles a Haribo candy bag, complete with the company's signature gold lettering and a transparent sheet that showcases what you have gotten inside!