The idea for HOKA’s maximalist running shoes started in the French Alps where the brand’s founders dreamed of premium cushioning and a ride that carried momentum.
HOKA’s goal is to inspire develop to move. They want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion—and with an “always-on” mindset for innovation and thinking outside the box, they craft bold and unexpected new solutions for athletes of all types.
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