Collection: asics footwear Hamburg 78 Products

asics footwear Hamburg History of the brand

asics footwear is a sports brand that was founded in 1949 in Kobe and is one of the largest sporting goods manufacturers in the world. Kihachiro Onitsuka founded asics footwear at that time under the name Onitsuka Tiger. asics footwear is now the fifth largest manufacturer of sports shoes and has sanze all over the world. In addition to Paris and London, there will now be a large flagstore in Hamburg. The Japanese sports brand has set up a 1,000 square metre branch in Hamburg.

One of the important guiding principles of asics footwear is physical fitness and so the flagstore in Hamburg not only offers simple products, but has also created a new running concept for the scant joggers in Hamburg who are known as asics footwear Hamburg Joggers. The first shoe designed by Kihachiro Onitsuka was a Claquettes shoe. The trademark of asics footwear are stripes, which are on both sides of the shoes, and the ∂ in front of the asics footwear lettering.

asics footwear Hamburg also offers a clothing line in addition to shoes. Influence on the fashion scene

1966 was a year in which asics footwear also made a splash in the fashion world. It was in this year that the legendary line design was created, which adorns the sides of the Tiger and Asics. The design first appeared on the Kawa, which was designed for the 1968 Olympic Games in Mexico. In 1978, asics footwear added the California to its range, which offers numerous features for a better running experience.

Top models of the brand and their special features

The asics footwear brand emphasises Japanese craftsmanship and timeless aesthetics in its models. This rich heritage inspired asics footwear to reintroduce traditional shoes like the Onitsuka Tiger in 2002. The manufacturer's milestones were updated, reinterpreted and reinvented.

Prominent asics footwear wearers

Early on, asics footwear shoes were widely worn by athletes at the Olympic Games.

For its marketing campaigns, asics footwear repeatedly enlists well-known Olympic champions and athletes, such as Olympic champion Jan Frodeno and French trail runner Emmanuel Gault.

asics footwear can also be seen in some well-known films, such as the yellow colourway Gel Saga 2, which can be seen on Uma Thurman in Kill Bill.