Nike .SWOOSH and EA SPORTS Revolutionise the Virtual Sports Experience
Dennis
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2023-06-12
Nike has some exciting news for you. Nike Virtual Studios and EA SPORTS have teamed up to bring you something very special. With this new collaboration, members of the Nike .SWOOSH community and EA SPORTS fans will be able to personalise their virtual sports experience like never before.
"Nike and EA SPORTS share a commitment to innovation, creativity and excellence, and we are thrilled to be working with them," said Ron Faris, GM of Nike Virtual Studios. "This partnership will allow us to create incredible new experiences for our .SWOOSH community and the massive EA SPORTS fan base."
With their brand new partnership, they aim to take gaming to a whole new level of creativity and self-expression. Imagine being able to outfit your virtual avatar with select .SWOOSH designs from Nike. It's not just about winning the game anymore. It's also about showing off your unique style through sport and play. With this collaboration between EA SPORTS and Nike, the possibilities are endless. Who knows what new immersive experiences we will see in future titles? One thing is for sure, the virtual world just got a whole lot cooler.
"All of us at EA SPORTS are focused on leading the next evolution in sports excitement, and this new collaboration with our longtime partners at Nike is right at the intersection of innovation, sports and culture," said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing. "By working with .SWOOSH, we will bring creativity and self-expression to the forefront for fans to connect, compete and share their love of sport."
The new .SWOOSH platform is still in closed beta, but you can already register as a member. To make sure you don't miss any news, follow dotSwoosh on Medium and @dotSWOOSH on Twitter or Instagram.
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