PUMA and PLEASURES Present the Collaborative Velophasis "Grape Vine" for Individual Style
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2023-06-12
PUMA and PLEASURES have officially announced their collaboration with the Overdyed Velophasis. The collaboration between PLEASURES and PUMA aims to combine an understanding of music subcultures with the retro touch of PUMA's shoes. A special highlight of the collaboration is the version of the Velophasis called "Grape Vine".
"This is the beginning of a wonderful relationship. PUMA has such a cool history and we can't wait to bring the PLEASURES aesthetic to a new world," says Alex James, co-founder and director of PLEASURES.
Combining Puma's classic style with Pleasures' rebellious spirit, the Pleasures x Puma Velophasis "Grape Vine" is the perfect sneaker for those looking to express their individual style. The over-dyeing covers the shoe from lace to sole and gives the collabo a DIY feel. This new interpretation of the Velophasis also features a purple-tinted transparent cage adorned with the PLEASURES logo in black.
"We are looking forward to working with PLEASURES and sharing and mixing our perspectives and points of view. We love PLEASURES' ability to bring in different references and touch points. With this new collaboration, the DIY-inspired overdyeing effect gives the Velophasis a whole new look and feel," says Sarah Mayer, Head of Product Line Management, PUMA Sportstyle.
All fans can shop the Pleasures x Puma Velophasis "Grape Vine" on June 24th for only 150€ at PUMA and selected retailers. Click on the following link.
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