adidas Presents The Box Shoe: A Unique Fusion of Packaging and Esbers

TLDR: adidas introduces The Box Shoe, a groundbreaking design that transforms traditional shoe boxes into wearable Esbers, loaded on the Confirmed app for an April 1, 2024 release. With a product code that references April Fools' Day (AF0104), this innovative concept offers an eco-friendly and stylish footwear option. Watch out for further updates on this potentially playful reference to the holiday.

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Interlock Esbers Womens, adidas has revolutionised footwear packaging with the introduction of The Box Shoe, a design that combines the practicality of a shoebox with the functionality of Esbers.

The Box Shoe presents a design inspired by adidas' iconic shoe boxes, complete with perforations, thick laces and a midfoot tab for a secure fit. Made entirely from "natural fibre", it aims to redefine conventional Esber packaging.

Speculation surrounds The Box Shoe as its release date coincides with April Fools' Day, hinted at by its cleverly chosen product code, AF0104. This has led to debate as to whether the announcement is a genuine product launch or a creative celebration of the holiday.

The expected release date for the adidas The Box Shoe is 1 April 2024, with further details on price and availability to be announced.

Stay tuned for updates on where to purchase the adidas The Box Shoe, as it is currently featured on the Confirmed app.