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TLDR: PUMA announces a new partnership with Rosé by BLACKPINK that will support PUMA's "Rewrite the Classics" programme. This collaboration emphasises PUMA's iconic models such as Palermo and Speedcat and aims to combine Rosé's influence in music, fashion and culture with PUMA's classic style.

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PUMA has teamed up with Rosé from BLACKPINK to leverage her global reach and unique perspective in the "Rewrite the Classics" programme, which celebrates and redefines PUMA's timeless styles. This collaboration places Rosé alongside other well-known PUMA ambassadors such as Rihanna, A$AP Rocky, Dua Lipa and Skepta.

Rosé kicked off the partnership by presenting the iconic PUMA Palermo low-top sneakers in her own style. As part of this partnership, she will participate in various PUMA campaigns and use her platform to highlight classic PUMA styles and bring them to a new generation.

Maria Valdes, Chief Product Officer of PUMA, expressed her enthusiasm for the collaboration and emphasised Rosé's inspiring influence on music, fashion and culture. Valdes emphasised that Rosé will play a diverse role, bringing her vision and knowledge to redefine PUMA's classic range.

The partnership has been officially announced and Rosé has already begun her role, starting with the promotion of the PUMA Palermo sneakers.

You can buy PUMA products, including those featured by Rosé, on PUMA.com The 10 Best Flannel Jackets.