All Air Jordan sneaker

TLDR: New Balance and luxury fashion house Loro Piana are launching a premium 990v6 sneaker in September 2024. The sneaker is made from premium grey nubuck leather and mesh with burgundy accents, costs €1,000 and will be available in selected Loro Piana shops.

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New Balance has teamed up with Italian luxury brand Loro Piana to create an exclusive version of the 990v6 sneaker, which will launch in September 2024. Loro Piana, known for their "quiet luxury", adds a sophisticated touch to the iconic New Balance silhouette by crafting the upper in premium grey nubuck leather with tonal mesh inserts for breathability. Burgundy red accents on the tongue, heel and branding provide subtle contrasts to the otherwise monochrome design.

This collaboration emphasises the fusion of high fashion and athletic performance. The 990v6 features New Balance's ENCAP midsole technology for comfort and support, while Loro Piana's luxurious materials elevate the sneaker to a statement piece. With only 1,000 pairs available, the sneaker will sell for €1,000 and is a coveted collector's item for fashion and sneakerheads.

The Loro Piana x New Balance 990v6 will be released on 5 September 2024, with a limited number of pairs available exclusively through selected Loro Piana shops.

You can buy the Loro Piana x New Balance 990v6 in selected Loro Piana shops and possibly online. The sneaker will be available for €1,000, with only 1,000 pairs being released.