Cooper Flagg Becomes Part of the New Balance Basketball Team

TLDR: New Balance has signed rising basketball star Cooper Flagg, who was named Gatorade National Player of the Year and Naismith Player of the Year in 2024. Flagg, who plays for Duke University, will play a central role in New Balance's basketball campaigns and community initiatives.

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New Balance has secured a major look by signing Cooper Flagg, a top prospect for the 2025 NBA Draft. Flagg, who will make his debut at Duke University this season, has had an impressive career, including Gatorade National Player of the Year and Naismith Player of the Year honours. The 6'9" power forward grew up in Newport, Maine, near New Balance's Skowhegan factory and has a deep connection to the brand.

Flagg expressed excitement about joining New Balance, highlighting their shared values and history as key factors in his decision. He will be a central figure in New Balance's basketball marketing efforts, lifestyle initiatives and community programmes aimed at supporting young athletes.

Cooper Flagg's Kith with New Balance was officially announced on 26 August 2024.

You can expect to see Cooper Flagg in New Balance's basketball campaigns, lifestyle initiatives and community-focused programmes in the coming months.