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TLDR: Nike has signed a 12-year agreement with the NBA, WNBA and NBA G League to remain the exclusive apparel and merchandise supplier through 2037. The partnership will focus on youth basketball, women's basketball and new fan engagement programmes.

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Nike, the NBA, WNBA and NBA G League have announced a 12-year extension of their global partnership. As a result, Nike will remain the exclusive outfitter of the leagues until 2037. Nike has been shaping the basketball world since 1992, and this new agreement deepens the commitment as Nike continues to design and manufacture game apparel and merchandise.

The partnership aims to develop the sport of basketball for future generations, with initiatives such as the Jr. NBA and Jr. WNBA programmes, as well as an increased focus on women's basketball. Nike will also play a key role in major events such as the NBA All-Star and WNBA Changemakers.

The 12-year extension of the partnership between Nike and the NBA, WNBA and NBA G League runs through 2037 and begins after the end of the current 2023-24 season.

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