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Today, adidas makes history with the launch of the adidas Ultraboost Light, the next step in the brand's already iconic running shoe series. Based on feedback from various types of runners, adidas has integrated its latest innovation — Light Boost material — into the core of the new shoe to provide ultimate cushioning and responsiveness. The result: the Ultraboost Light delivers epic energy with every step, while being an incredible 30% lighter than its predecessor.
This advanced running shoe offers runners a supremely comfortable running experience, thanks to a redesigned Linear Energy Point (LEP) and Primeknit+ upper, as well as Continental™ natural rubber that provides optimal traction in all weather conditions. And as with every other adidas product, adidas has not skimped on sustainability — the adidas Ultraboost Light has a 10% lower carbon footprint compared to previous versions.
"At adidas, we know that running is personal. Everyone has a different goal and therefore different requirements for their shoes. That's why we are constantly looking for ways to improve our products for the adidas running community. Thanks to our breakthrough material innovation, Light Boost, runners can now retain the benefits of an Ultraboost shoe, but with the bonus of a lighter silhouette," says Simon Lockett, Footwear Product Marketing Category Director at adidas.
adidas is celebrating the 10th anniversary of its revolutionary Boost technology in a very special way — with the release of an exclusive adidas Ultraboost Light colourway. If you're a fan of adidas and their groundbreaking technology, this celebratory release is definitely something to keep an eye on!