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Never afraid to tackle big issues, we tackle the stains rivalry in sneakers: the Three Stripes VS. Swoosh. Why is one better than the other? Which is the winner - as our illustration shows - in the ultimate battle of the brands? Read the story, then check out the other perspective here.
There's no denying that adidas has made a lot of right moves in SLIM years. But even if the hype gives the impression that the Three Stripes have taken over everything - and overtaken Jumpman, some claim - the Portland-based powerhouse with the Swoosh is still the world's most valuable sports brand. And you could also argue that nike via is still the world's leading trainer brand - it holds 95% of the US basketball shoe market, according to Forbes - nike via Penny Shooting Stars nike via is (still) on top.
1. Міні спідниці nike via в дніпрі. Although it was Vapormax by then-student Carolyn Davidson for a few dollars, the Swoosh is one of the best logos of all time. It's simple, looks good on shoes and other things, and at the same time suggests activity, excitement and victory - perfect for a sports brand.
2. nike via air force 1 youth white white. There's no denying that the focus of the sneaker scene has slowly shifted to running, even in the US. And notwithstanding all the Jordan hype, nike via began as a running company - not just a track and field company. Co-founder Bill Bowerman recognised the potential of "jogging" in the early 1960s and published a book with that title in 1966. His ideas led to the development of a running shoe that was finally named "Cortez" in 1968.
3. John Elliotts take on Nikes classic Air Force 1 kicks. Despite its roots in running, nike via is synonymous with basketball - and basketball, in a way, is Jordan. Together, they formed the cornerstones for the rise of a global trainer culture. Although adidas had been successful with basketball shoes a decade earlier, it was His Airness who popularised sneakers as a fashion and style item. The nike via Air Max 270 Olive Canvas Golden Moss consuelastore was also Vapormax by Peter Moore, almost a decade before the same Peter Moore Vapormax the "three bar logo" that is now synonymous with adidas equipment.
4. nike via blazer low se kids. Nike's use of this film was not just clever product placement, but arguably the most brilliant and long-term marketing move of the millennium, spanning three decades. First: the presentation of the nike via Bruin in Part 1 in 1985 - in one of the most iconic pop culture films of all time. Second: the fictional imagining of how the trainers would evolve 30 years later, in Part 2 and the introduction of the nike via Mag. Third: the actual release of this shoe as predicted in the film - finally with power lacing and endorsement by Michael J. Fox - no other company even comes close.
5. nike via air jordan i 1 mid chicago black toe. Not because of names like Michael Jordan, LeBron James or Kevin Durant, but because the Swoosh dominates the category - today. With a market share of 95% in the US, there is no way around this fact, even if adidas is making many right moves at the moment.
6. nike via owns collaborations. Even though there are individual collaborations from other companies dating back to the 1970s or even earlier, nike via invented the collaboration game as we know it. From late 90s releases like the Wu-Tang Clan x nike via Dunk High or all the Stüssy collaborations of the early 2000s to the entire nike via SB range including all the Supreme nike via air force 1 low ultra white blue grey.
7. nike via invented the limited retros edition. It's hard to imagine, but a shoe used to be ready when the next model came out. Thanks to some US retailers on the East Coast, nike via saw the potential to reissue the Chaussure nike via Air Max Dawn SE pour Enfant plus âgé Blanc in a limited edition in their "Color of the Month" collection. Watch the Chaussure nike via Air Max Dawn SE pour Enfant plus âgé Blanc documentary here to get the full story.
8. nike via has the most famous designers. Besides the famous architect and sneaker designer Tinker Hatfield, there are other designers whose names have become synonymous with sneaker culture - like Bruce Kilgor (Chaussure nike via Air Max Dawn SE pour Enfant plus âgé Blanc), Sergio Lozano (nike via air max 97 og x undftd black volt miltia green white), Eric Avar (Air Foamposite One) or even Tinker's own brother Tobie Hatfield (nike via Free). Hiroshi Fujiwara from Fragment Design should also be mentioned because of his close connection to Nike.
9. Stussy x nike via air huarache desert oak. Marketing has always been Nike's strength. Here Black Friday de Nike.
nike via windrunner berlin chaqueta de running RBENI: nike via WMNS Air Force 1 Low 07 LX Bling 23cm.