New Balance Sneaker Releases
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The well-known brand New Balance was founded as early as 1906 under the name "New Balance Arch Support Company" by 33-year-old immigrant William J. Riley in Boston. Initially, William J. Riley produced orthopaedic insoles until his successors produced the first running shoe "Trackster" in 1960.
At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.
At that time, the "Trackster" impressed with its wave-shaped sole and was produced in different widths. Even today, New Balance is one of the few brands that offers different widths. At that time, New Balance shoes were mainly known at the universities, where the sports clubs liked to use them — and not only at Boston University, but gradually all over the country. At that time, there was no big investment in marketing, but instead success came through word of mouth and local sporting goods fairs.
New Balance Helps the Running Boom in the USA
It was not until the sale in 1972 to Jim Davis that the brand became internationally known. This was due in no small part to the running boom that spread through Boston and the entire USA.
Today, New Balance has more than 5,000 employees, and its shoes are sold in over 120 countries. In the past few years, the brand has experienced constant ups and downs. Among other things, this was due to the image problem after the New Balance sneakers gained popularity in the neo-Nazi scene. The reason for this is seen in the logo of the sneakers, because a large N is sewn onto the shoes. In order to get a grip on the situation, drastic measures had to be taken, and the sale of New Balance shoes was stopped in right-wing radical shops.
After these incidents, New Balance had to do a lot of convincing to get the normal stores to sell the brand's sneakers again and include them in their assortment. Fortunately, this also succeeded, especially through useful partnerships with stores like Solebox.
In recent years, the brand has boomed again, which we definitely don't begrudge New Balance after its problems. New Balance sneakers are now available in countless colours in almost every store. And rightly so, the retro sneaker hits the zeitgeist with its current designs. And the brand also celebrates great success in the runner scene.
Fun fact about New Balance sneakers
Steve Jobs was not only known for his black turtleneck jumper, but also for his grey New Balance sneakers.
The most popular New Balance models
new balance 2007 2008 preview New Balance WS 327 PAB. Launched in the 80s, the sneaker is characterised by its iconic silhouette, high-quality materials and craftsmanship. The 990 series has evolved over the years and includes various sbtgs such as the 990v2, 990v3, 990v4 and more.
Of course, the list of most popular NB sneakers cannot be without the coveted Tecnologias New balance Running All Terrain 4L Мочила. This classic is arguably one of the brand's best-known and best-selling silhouettes. The lifestyle sneaker is known for its versatility, comfort and timeless design.
zapatillas de running New Balance pie normal apoyo talón new balance 1500 v5 vs new balance, known for its cushioning and comfort. Again, the sneakerhead will find a timeless design.
The New Balance Fresh Foam 860 v11 tries to break out from the silhouettes of "1500" model at some point. The well-known sneaker has excellent cushioning and support and is available in countless colourways.
From April 2020, fans will also find the New Balance Huppari Core Fleece on retailers' shelves. Partner Casablanca made a grand debut and presented two impressive variants of the 327. Eye-catching details include a chunky sole with large studs and raised heels and toes.
One of New Balance's most popular sneakers is the New Balance WS 327 PABv5. The latest sbtg of the 990 range has attracted a lot of attention with its combination of comfort and style.
Tokyo Design Studio x New Balance RC Elite V2
€162
BEAMS x Paperboy x New Balance 920
€256
BEAMS x Paperboy x New Balance 1500
€196
Joe Freshgoods x New Balance 9060
€390
Stone Island x New Balance RC Elite V2 Burgundy
€232
Stone Island x New Balance RC Elite V2 Cloud
€265
Jaden Smith x New Balance Vision Racer Black Violet
€154
Jaden Smith x New Balance Vision Racer White Violet
€105
Amongst Us x New Balance 2002R
€99
Aimé Leon Dore x New Balance 650 Grey
€103
Aimé Leon Dore x New Balance 650 Blue
€99
Aimé Leon Dore x New Balance 650 Red
€114
Aimé Leon Dore x New Balance 650 Green
€92
JJJJound x New Balance WS 327 PAB V3 Olive
€397
Tecnologias New balance Running All Terrain 4L Мочила UNC
€65
Stray Rats x New Balance 991 Black/Purple
€250
Stray Rats x New Balance 991 Brown/Purple
€279
Casablanca x New Balance XC-72 Marshmallow
€212
New Balance WS 327 PAB | Rich Paul x Tecnologias New balance Running All Terrain 4L Мочила Airy Blue
€219
New Balance WS 327 PAB V3 Green
€279
New Balance 991 Brown
€390
Stone Island x New Balance RC Elite V2_SI
€269
Salehe Bembury x New Balance 574 Yurt Shark Skin
€142
Salehe Bembury x New Balance 574 Yurt Team Forest
€155
New Balance WS 327 PAB | JJJJound x New Balance WS 327 PAB V4
€366
Jaden Smith x New Balance 574 Multicolor
€187
Joe Freshgoods x New Balance WS 327 PABv3
€306
Levis x New Balance WS 327 PABv3 Blue
€204
Levis x New Balance WS 327 PABv3 Grey
€253
New Balance M2002RDA Protection Pack Rain Cloud
€135
New Balance M2002RDB Protection Pack Phantom
€202
New Balance M2002RDC Protection Pack Sea Salt
€206
Salehe Bembury x New Balance 2002R Water Be The Guide
€290
Jaden Smith x New Balance Vision Racer Black
€210
Jaden Smith x New Balance Vision Racer White
€106
Levis x New Balance Huppari Core Fleece Navy
€152
Levis x New Balance Huppari Core Fleece Grey
€191
Levis x New Balance Huppari Core Fleece Light Blue
Casablanca x New Balance Huppari Core Fleece Off-White
€142
Casablanca x New Balance Huppari Core Fleece Grey
€147
Jaden Smith x New Balance Vision Racer Surplus
€285
Jaden Smith x New Balance Vision Racer Yellow
€122
Salehe Bembury x New Balance ML2002R1
€434
New Balance Huppari Core Fleece Brown/Black
€137
New Balance Huppari Core Fleece Green/Orange
€126
New Balance Huppari Core Fleece Blue/Orange
€93
New Balance Huppari Core Fleece Blue/Grey
€203
New Balance Huppari Core Fleece Purple/Grey
€237