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TLDR: Zendaya leads the On campaign for Autumn 2024, which was shot in Vals, Switzerland as part of a multi-year partnership. The campaign shows Zendaya exploring the Swiss landscape while wearing On's latest Movement collection. The collection is available now on On's website.
The multi-year partnership between Zendaya and On continues with a new campaign in autumn 2024, featuring the Dune actress exploring the picturesque Swiss Alps. Shot in the idyllic mountain village of Vals, the campaign revolves around the themes of movement and wellbeing as Zendaya embraces nature and tries out new activities such as a mountain slide.
‘The time I spent with On in Switzerland was incredibly inspiring. People are constantly outside and exploring nature, which is very refreshing.’
Aside from the stunning backdrop, Zendaya wears pieces from the new On Movement collection for Autumn/Winter 2024, including the All-Day Half-Zip Windbreaker, Movement Joggers and Cloudtilt running shoes.
When will the Zendaya x On Fall 2024 collection be released?
The Zendaya x On Fall 2024 collection is available now in the On webstore. The collection includes clothing and shoes from €25 to €270.