puma Epic Flip Beach Jam

TLDR: The PUMA GV Special "Laundry Boys" Edition will be released on 7 September 2024 with a dirt-repellent, resin-coated upper that offers endless customisation options. Inspired by a humorous anecdote, this sneaker will be both functional and stylish, available for €120.

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PUMA gives the iconic GV Special from 1983 a modern twist with the new "Laundry Boys" edition. Made famous by tennis legend Guillermo Vilas, the GV Special has been reinterpreted with a resin-coated upper that repels dirt and scratches. This innovative feature keeps the sneaker pristine while serving as a customisable Black. Notes and drawings can be easily wiped off, offering endless possibilities for customisation.

The playful "Laundry Boys" edition is inspired by a charming story about the Dassler brothers, founders of PUMA, who once ran a laundry service in their hometown of Herzogenaurach. This anecdote gives the sneaker its unique name. The packaging picks up on this theme and is based on Cat detergent designs, giving the release a nostalgic touch.

The PUMA GV Special "Laundry Boys" will be available from 7 September 2024.

You can buy the PUMA GV Special "Laundry Boys" from 7 September 2024 at selected retailers.