ICECREAM x Gotham Release Exclusive 420 Capsule Collection Celebrating Cannabis Culture

TLDR: ICECREAM has launched an exclusive 420 Capsule Collection in collaboration with Gotham, the luxury cannabis shop in NYC. This limited edition presents fashion-forward pieces with cannabis-inspired motifs that perfectly blend streetwear with cannabis culture. The collection will launch at the ICECREAM x Gotham 420 Experience in Soho on 20 April, where attendees can enjoy unique promotions and giveaways.

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ICECREAM, known for its vibrant and innovative streetwear, has teamed up with Gotham, a premium cannabis concept shop in NYC's East Village, to create a special 420-themed capsule collection.

The capsule collection includes two main pieces: a white long-sleeved shirt and a classic hoodie. The T-shirt features ICECREAM's iconic Running Dog motif and brand name, embellished with cannabis-inspired art on the sleeves. The hoodie features ICECREAM's playful slogan "Let's have some", highlighted with a three-colour screen print graphic on both sleeves. Both items feature 420-inspired graphics, making them perfect for the annual celebration of cannabis culture.

The exclusive collection will be released on 20 April, the globally recognised day of cannabis celebration.

The capsule will be available at the BBC ICECREAM Soho flagship store. The first 100 shoppers at the event will receive a special gift and a discount card redeemable at Gotham, enhancing the shopping experience and offering added value to early arrivals.