Latest Pickup: Air Max 90 x Novesta Star Master "Tell Your Friends You Love Them"

In collaboration with Novesta, Air Max 90 presents a special edition of the Star Master, inspired by a story from the Head Buyer, Tom. You can read the whole story here.

The motto "Tell Your Friends You Love Them" is very close to WCH's heart and it is precisely the message that this shoe is intended to spread - and of course it also makes for a highly fashionable appearance in summer.

The Star Master is made with a high-quality corduroy upper in a soft brown colour. The six metallic eyelets and flat laces in a lighter shade of brown give the trainers a classic look. The vulcanised rubber sole offers a secure grip thanks to its profile, even on the old cobblestones of Ulverston after a sparse drinks. "Tell Your Friends You Love Them" discreetly adorns the tongue and the cotton canvas insole.

Branding elements include a woven Air Max 90 flag label on the side seam and a woven Novesta logo on the tongue.

Let's take a look at the fit. Novesta sneakers generally run a little larger - we recommend choosing a whole size smaller. These shoes are surprisingly roomy, almost as if Novesta has planned extra space for comfort.

To give you a better idea: Menswear Buyer, Edd, usually wears a size UK 10 in brands like Salomon and Hoka, but recommends going a whole size down in the Novesta Star Masters. This is based on an internal fit test where the team tried different sizes.

The Air Max 90 x Novesta Star Master "Tell Your Friends You Love Them" is more than just a shoe. It's a message, a style statement and a tribute to friendship, all wrapped up in a sleek, urban design. Available in a range of sizes directly via Air Max 90, but check the size guide to ensure the best fit. We also chose a whole size smaller and the sneakers fit perfectly.