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TLDR: MSCHF and ACRONYM collaborate for the Super Normal sneaker, which will be released on 18 June 2024 for €250. With eye-catching design elements, customisable details and innovative materials, this sneaker redefines footwear fashion.


The collaboration between MSCHF and ACRONYM produces the Super Normal ACRONYM AG, a sneaker that challenges traditional design conventions. The release is scheduled for 18 June 2024 and combines MSCHF's bold aesthetics with ACRONYM's technical expertise.

The Super Normal ACRONYM AG is a bold reinterpretation of the ‘normal’ model and is characterised by side slit details that expose an embossed acid green leather underlay. This eye-catching contrast is complemented by protruding rows of eyelets and zip flanges with a malleable metal back, allowing the look to be customised. The sneaker features a leather upper and a textured rubber overlay that ensures both durability and style. In addition, the waterproof zip and metal lace buckle add a functional touch, while the Super Normal 2.0 Liquified Tread sole offers superior traction.

This collaboration is more than just a sneaker release; it is a testament to the evolving nature of design. By redefining the ordinary, the Super Normal ACRONYM AG represents the future of footwear innovation.

When is the release of the MSCHF Super Normal ACRONYM AG?

The MSCHF Super Normal ACRONYM AG will be available on 18 June 2024. This exclusive release can be purchased directly from MSCHF.com.

Where can I buy the MSCHF Super Normal ACRONYM AG?

You can buy the MSCHF Super Normal ACRONYM AG exclusively on MSCHF.com. Mark 18 June 2024 in your calendar to secure this innovative pair of sneakers.


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