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TLDR: Roland and New Balance celebrate "808 Day" with the release of the Tiago Lemos 808 skate shoe, which incorporates design elements of the iconic TR-808 drum machine. Available from 8 August 2024 for €120 at selected New Balance retailers and online.

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The legendary Roland TR-808 drum machine, a cornerstone of the music industry since the 1980s, is honoured through a special collaboration with New Balance. This partnership has resulted in the New Balance Tiago Lemos 808 skate shoe, which will be released on 8 August 2024, also known as "808 Day".

The New Balance Tiago Lemos 808 is rich in thematic design elements that pay homage to the TR-808. The shoe features a black upper with eye-catching orange and yellow accents reminiscent of the drum machine's buttons. The heel is labelled "Rhythm Composer", while the tongue proudly displays the Roland logo. The insoles also feature co-branded orange graphics and a rubber tag in the shape of the TR-808 adds a special touch.

Made from high-quality materials such as suede and mesh, the shoe ensures durability and breathability, which is essential for skateboarding. The outsole is designed for excellent grip and support, making it suitable for both skating and everyday wear.

The New Balance Tiago Lemos 808 will be released on 8 August 2024 to celebrate "808 Day". This date honours the enduring influence of the Roland TR-808 drum machine in the music industry.

You can buy the New Balance Tiago Lemos 808 at select New Balance retailers, both in-store and online, including NewBalance.com. The sneaker will be available in men's sizes for €120.