KidSuper x Puma Palermo "Mauved Out"

TLDR: Launching on 13 April 2024, the PUMA x KidSuper Sports Club collection is a fusion of football heritage and contemporary fashion, featuring updated versions of classic sneakers, eye-catching apparel and unique accessories. Inspired by the 90s and designed with a focus on pastel colours and graphic elements, this collection is a testament to Colm Dillane's (KidSuper) passion for football and fashion. The range includes the Velophasis Nu and Palermo Nu, alongside a variety of apparel and accessories, all available online at kidsuper.com, in shop and at selected retailers.

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PUMA's latest collaboration with Colm Dillane, known as KidSuper, unites the worlds of sport and style Intense the PUMA x KidSuper Sports Club collection. Drawing on PUMA's rich football heritage and Dillane's creative vision, this collection revitalises archival silhouettes with a modern aesthetic, appealing to a fashion-conscious audience while honouring the heritage of the sport.

From the meticulously designed sneakers to the uniquely crafted apparel and accessories, each piece tells a story of passion, creativity and the unifying power of football.

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The collection will be available for purchase online at kidsuper.com, in PUMA shops and Intense selected retailers. The collection will then launch on PUMA.com in May.

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