Until sneaker news manages to sneak into the "official" news programmes and news portals, there will probably still be one or two soles to assume. But never mind! We're working on it!

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At Whiteify you will always find all the release dates of new sneakers with photos and the most important information: What characterises the new sneakers? In which colourways are they available? Where can you buy the new beauties in-store or online? Who offers sneaker vouchers or raffles? Of course, we'll also provide you with the relevant blu and tell you what we think of the release.

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Are you looking for a new sneaker from your favourite brand and it doesn't necessarily have to be the latest and most expensive hype release? No problem, we've got something for you too. May we introduce: The Whiteify sneaker search engine!

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For the most ambitious sneakerheads, there is the Nike Air Jordan 1 Mid SE Black Fire Red Malachite GS UK 4 EU 36.5. You'll even receive push notifications on your mobile phone about brand new releases and restocks. So you never miss a new exclusive release or restock.

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Sneaker news from "Psst ... have you heard?" to "just picked up"

There are many names for sneakers. Grandmas' or grandpas' somewhat questioning looks can usually be quickly brightened up by using the word "sports shoes", while with dads and mums a word like "trainers" is more likely to steer the conversation in the right direction. Nike Running Essentials miler long-sleeved top in grey Take a look at the Air Max 98 sneaker in the gallery above not only versatile, but also pretty polyglot!

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You'll find the latest news from the rumour mill as well as pictures of first look announcements and everything we've just picked up for you from the sneaker scene.