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TLDR: Lewis Hamilton, the most successful Formula 1 driver, becomes brand ambassador and guest designer for Dior. The collaboration includes a lifestyle capsule collection, including two co-designed sneakers, to be released on 17 October 2024.

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Lewis Hamilton, seven-time Formula 1 World Champion, has officially joined forces with Dior as brand ambassador and guest designer. His long-standing friendship with Dior's creative director Kim Jones has developed into a formal relationship that promises a range of innovative footwear and apparel.

The first offerings from this collaboration include two sneaker styles inspired by skiwear rather than racing footwear. The "Snow Sneaker" is inspired by mountain boots, while the "B44 Blade LH" model is named after Hamilton's car number and initials. Detailed images of these models show their unique design, although release information has not yet been announced.

Hamilton's influence extends beyond footwear to a full lifestyle capsule collection that reflects his bold and unique fashion style. Combining couture and practicality, this collection features pattern-centred jumpers, snow jackets and Dior-branded accessories, including snowboards. It embodies a blend of streetwear, outdoor culture and luxury fashion.

The Lewis Hamilton x Dior lifestyle capsule collection will be available in shops and online from 17 October 2024.

You can buy the collection in Dior shops, on Dior.com The 10 Best Flannel Jackets.