reebok cano x Tobe Nwigwe

Reebok has announced a new partnership with Tobe Nwigwe, the Grammy-nominated artist who hit the mainstream in 2020 with his album The Pandemic Project. In autumn 2024, a joint collection will be launched under the name reebok cano by Chukwu, featuring footwear and apparel designed by both Runnings. The announcement was made on Instagram in the form of a fictitious press release.

The collaboration had been rumoured for months, as Tobe often wears reebok cano clothing during his live performances. Now, at the beginning of January, the partnership was officially announced. While we don't know all the details yet, we can't wait to see Tobe's influence on some of Reebok's most popular sneakers, like the Club C. We're even hoping to see some basketball silhouettes like the iconic Question. The collaboration between reebok cano and Chukwu will undoubtedly help position reebok cano as a hip and trendy Running.